5 Things Your Health Insurance Agent Should Be Doing


African American woman looking quizizcal

Dear health insurance agent: what have you done for me lately?

Choosing the right health insurance agent is just as important as finding the right plan, and there are two clear signs it might be time to consider a change:

  1. You keep asking yourself, “What’s the purpose of my insurance broker anyway?”
  2. You find yourself humming the Janet Jackson classic, What Have You Don’t for Me Lately?

When it comes to health insurance benefits administration, an agent or broker should make the process painless for you and your team. If you’re ready to find an insurance agent or evaluate your current one, here are five helpful questions to ask:

Is my insurance agent shopping the market?

The mission of your insurance broker is simple: find the best possible plan available.Some brokers have strong relationships with select carriers,  making alternative carriers unattractive.

Bottom line: find an agent that has carrier independence and does not place your insurance based on their bottom line. Your broker should look for plans that make sense for your budget and overall benefit goals. In addition, your broker should work to negotiate your benefits at renewal by looking for competitive data.

Is my insurance agent helping implement my plan?

A good broker will hold your hand though the decision making and implementation process. From shopping the market to paperless enrollment, your agent or a member of their team should be there to answer any questions about the process and help as issues arise. Changing plans can be scary for an employee, especially if they have ongoing medical conditions that require continuous care. Having an agent that can support your employees through a transition in answering questions about coverage and making sure they receive ID cards is necessary.

Is my insurance agent checking in?

Is the only time you realize you have a health insurance agent when they show up with your yearly renewal? Does your agent or account executive check in to see how your plan is going or if you have any questions throughout the year? They should. Your needs and the needs of your employees are always changing, and it is important to have a dedicated person to handle those twists and turns from new enrollments to terminations, from address changes and adding dependents to answering questions about how to use your coverage.

Is my insurance agent making sure I am compliant?

Offering employee benefits also means that you have to be up to date on the current laws surrounding those benefits. Your broker should make sure that you are following the law, keep you abreast of current regulations, and let you know what might be on the political horizon.

Is my insurance agent an extension of my HR department?

Your HR department should feel like your broker is an extension of their team. In addition, your broker should be providing value added benefit education for your HR team and your employees. Sometimes employees may have to ask intimate medical questions or not feel comfortable talking to their HR contact about their medical questions. When employees see your broker team as someone they can trust, those awkward conversations disappear.

Take some time to think through these questions. At AUI we are proud to say “What have you done for me lately?” is not a question our clients ask. Our health clients receive regular phone calls from their dedicated customer care team, monthly education from AUI University and our compliance officer, and a detailed and thorough renewal process. To learn more about the AUI advantage and how it can benefit your team, contact us.

We do more than cover small businesses and individuals with the right insurance policies and benefit plans – what motivates our team is helping you save more so you can invest more in your team, family, and goals.

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